As more and more parents and care providers become aware of the impact of the products we use on our health and the environment, more and more people are demanding 'natural' products. There is no official, U.S. government regulated definition for the term natural pertaining to the natural products industry, so how do you know the lice shampoo that you are ready to buy is natural and safe for your child? The Food and Drug Administration calls natural ingredients as "ingredients extracted directly from plants or animal products as opposed to being produced synthetically." Licenders products fit in this category and we are proud to provide natural lice treatment.